Meals Case Study | Apptaste

Meals

A recipe & meal planner app

We designed an intuitive, bright and exciting recipe app to help users find recipes based on their diet and preferences.

Meals has since gone on to be featured in the App Store several times, including as App of the Day.

Research & design

Research

We conducted research into the app’s target market and competitors. This helped us gain valuable insights into what users loved and what they were missing from similar apps.

For Meals, we discovered that although there are many recipes apps out there, a lot of the time they’re difficult to navigate, don’t offer enough options, or don’t have a pleasing UI.

Flows & wireframes

We defined the main flow through the app screens and the journey each user would take to complete a task through the barebones User Flows.

Then, we moved on to the Wireframes. The wireframes are more detailed than the flows and show where each element will go. This is the stage where we play around with the layout and figure out how to best set up the app to optimize conversion rates.

Final designs

After the wireframes, we formed and polished the visual style of the app. We created delightful graphics, picked out the perfect color scheme, and made sure the overall app appearance was cohesive.

The goal with Meals was to create something bright and beautiful, without being overwhelming or childish. This was accomplished through vibrant colours, rounded corners, drop shadows and cartoony graphics.